Membership Price

Sets the average base membership price used in the financial projection and serves as the basis for the affordability threshold in the Market Size estimate below.
$/ month

Market Size

Uses U.S. climbing-gym industry benchmarks, churn rates, participation data, local demographics (age & income) and straight-line travel distance to project active member counts

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Uses local population data with industry benchmarks, churn, participation, and demand patterns to convert demographics into projected active-member counts within the given radius.

Age, income, and operating parameters are key factors. Note that variables like lifestyle, education, race, and seasonal market shifts are not considered.

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Captured Member Count

Projected membership level reached at the close of Year 3
members

Modify design & operational assumptions / generate 60-month projections

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